Cake With... Seyda Karimpour


The amazing Seyda. The woman behind The Work Club, lifting women up daily, connecting minds, creating a community of good times, gin and endless inspiration. Here is our chat...

Tell us your story...

I’m a freelance product photographer and founder of women’s co-working space, The Work Club! I’ve been self-employed for 3 years now and it started out really daunting and lonely which is why I opened a co-working space for like-minded, creative women. It never feels like work and I’ve met the loveliest women along the way!

What makes you feel on top of the world?

Walks or cycling in nature - its the simple things!

What do you feel should be spoken about more?

Diversity and representation of all sizes and skin tones.

How does your day start?

Snooze about 3 times. Then I check the weather app to see if it’s going to be sunny (so British) and then shamefully Instagram - this needs to change!

How does your day end?

Usually either with a good book - currently reading Just Eat It and would highly recommend. Or bingeing a good Netflix series with the boyf.

One little thing that most don’t know about you?

I’m a huge Harry Potter fan.

Do you have a personal quote or mantra?

You can’t pour from a empty cup.

Nugget of advice that has stuck around?

Done is better than perfect. Otherwise I’d get nothing done!  

Your favourite yoga pose and why?

Pigeon cos that stretch is so juicy but also the end when Immy gives head massages lol

Favourite cake?

Definitely your banana loaf. Can’t stop thinking about it!

What is on your baking bucket list?

Really want to try baking ginger bread!

Your ultimate TLC tips?

if you’re self employed, take little breaks away from your desk everyday even if it’s just to stretch your legs out

It’s ok to say no to things you don’t want to go to. Don’t feel bad for putting yourself first!

Find Seyda over on her Instagram @seydakarimpour and The Work Club at @workclublondon

Immy May